Traffic Jam: Users at Newspaper Sites Still On Rise
By Jennifer Saba
Published: October 31, 2007 9:25 AM ET
NEW YORK More than 59.6 million people visited a newspaper Web site in July 2007 -- a 9% increase compared to the same period a year ago, according to new data released by the Newspaper Association of America.
Other findings include:
-- 85% of individuals with a household income of $100,000 or more read a newspaper in print or online each week.
-- Newspapers reached more than 82% of people who made online purchases last year.
-- Newspaper readers are highly educated -- 89% of those with a post-graduate degree read a newspaper in print or online while 84% of college graduates did so.
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Read the whole report here.