Demo 2008: Good2Gether Uses Social Technology to Help Nonprofits
By Megan McCarthyJanuary 30, 2008 | 2:51:37 PMCategories: Demo2008
Palm Desert, Calif. -- Massachusetts based startup Good2Gether wants to help the 1.5 million existing nonprofit organizations use search and social web technology to connect with potential volunteers and people looking to help.
Founder Gregory McHale came up with the idea for Good2Gether while looking up information on Hurricane Katrina. He thought that the newspaper reports detailing the chaos would be more useful if they included links to appropriate nonprofits who were working to solve the crisis. He created a widget which scans the text of an article and finds relevant nonprofits, then targets the results to the reader's geographic location (based on IP address), so that the reader has easy access to nonprofits in his or her local community.
Good2Gether is aiming its initial rollout at media partners, such as newspaper websites. The first partner, the San Francisco Chronicle, will launch the widget in April. The Houston Chronicle is also looking to add this technology. Participating nonprofits include the American Red Cross, National Audubon Society, and the Multiple Sclerosis Association.
“We are very excited to participate with the good2gether network. Potential advocates, volunteers and potential donors are all just a few clicks away. The interface is so easy to use – we uploaded our information in about an hour. We hope to introduce many new people to our organization through this partnership.”
“The American Heart Association is constantly looking for new ways to reach people and educate them about the No. 1 killer in America. good2gether offers us a new media platform to provide life saving messages in a place that people already go for news and information – the Web site of their local newspaper. By offering the opportunity to update this information in real time as well as recruit volunteers for local initiatives, Good2Gether is helping all non-profits advance their message in an increasingly competitive media environment.”
Tomorrow morning (that'd be Monday), we're official. The press release will have gone out on the wire and we'll be starting our press outreach here at DEMO.
It's an amazing time. To see this come together after all the hard work along the way is incredibly rewarding. Heck. It's positively amazing.
If you go here, you can find our press materials. Take a look. In particular, take a look at the quotes from our partners. Pretty cool stuff.
Also, make sure you go to good2gether.com – our brand new site is up and we think it looks awesome.
At this point, there's so many people that I need to thank that it's impossible to some up with a comprehensive list…so I'm just going to limit it to the folks who were here right at the very beginning…the folks who helped build this thing (both literally and figuratively) and the those who believed enough in it to invest in it and those that helped every time they were asked.