Total Newspaper Readership Grows. Yeah for us and our nonprofit partners!

From MediaDailyNews - Total Newspaper Readership Grows

For all the gloom in the newspaper industry, total readership--including Web site visitors--is increasing, according to Mediamark Research and Intelligence, which found a 2.1% increase in audience size to 80.6 million between spring 2007 and spring 2008. The survey was performed by MRI for the Newspaper National Network in the top 100 media markets.

Importantly, this figure includes unduplicated online readers, counting each person who reads both newspapers and online just once.

According to the Newspaper Association of America, the total unique audience for newspaper Web sites reached 66.4 million in the first quarter of 2008--12.3% greater than the same period in 2007. Visitors generated 3.1 billion page views in the first quarter, up from 3 billion last year.

Read the whole thing here.

And here's my comment - NICE!  This validates our newspaper-centric approach. 

Now imagine 1% or 3% or 5% or 15% or more of those page views with the connect2cause widget appearing alongside…that's an astonishing asset to put to work for nonprofits and for our brand sponsors.