Read it here at cnet news - Online newspaper readership climbs 16 percent.
Some important stuff:
- Unique visitors in the month of December rose to 40.1 million at newspaper web sites
- Nine of the top 10 newspaper web sites experienced positive year-over-year growth
- The New York Times posted a 6 percent increase in its December Internet traffic to 18.2 million unique visitors, compared with the same time a year ago
- USA Today jumped 15 percent to 11.4 million unique visitors
- The Washington Post climbed 12 percent to 9.5 million.
- The New York Daily News up a staggering 99 percent increase to 5.9 million
- The Los Angeles Times with a 73 percent jump to 8 million
- The New York Post with a 60 percent increase to 4.6 million
And the money quote from the article, "The challenge for newspaper publishers today is to learn how to capitalize on this active online readership and translate their increasing engagement into revenue."
This is great news for us and great news for our nonprofit partners - we deliver hyper-local content to our newspaper partners and we can help them monetize their traffic while doing good. Brands win. Newspapers win. And most importantly - nonprofits win.
And in 2009 we'll be taking our platform to the college & university market and beyond. Delivering the ability to do good virtually everywhere online.
If you're a nonprofit and would like to learn more, take a webinar and learn how our Do Good channels will make it easier for more people to find you and to get engaged.