Here's a very cool usage of Twitter, you can now follow tweets from Do Good Boston - check out GlobeDoGood. How nifty is this? When something new is added to Do Good Boston, it's automatically tweeted.
This fits in with our grand strategy which roughly translated is - The portal. Deconstructed. We want cause engagement to go anywhere, to go everywhere, wherever people are online. Extending doing good out to Twitterland is a natural.
We think all of our media partners should do the same as Boston.com. It's the perfect intersection - Twitter and the Do Good channel.
And for nonprofits - getting their stuff (programs, events, volunteering, in kind donation needs, and more) into Do good channels means more people can find it, more people can share it, more people can get involved with your organization. Take a webinar to learn more.