Newspaper Next is an " ambitious, year-long project undertaken by the American Press Institute to research and test viable new business models for the newspaper industry.". That's from the Newspaper Next website - click here to learn more.
They've just issued a new report "Making the Leap Beyond 'Newspaper Companies'" that is a really, really interesting read (especially for us – it's attached or you can click the link).
Editor & Publisher has an article covering the report. Here's the money quote (for us) from the article (and I've highlighted some stuff):
To get to this next step -- where bigger rather than narrower products and services encompass niche audiences -- newspapers must stop thinking of themselves as newspaper companies, the report argues.
Instead, they should consider themselves their "local information and connection utility."
And their "job to do" -- to use the famous N2 theme from its original report -- is to adopt the audacious goals for consumers and businesses.
For consumers, it must no longer just present news and information, but become the first choice for customers and non-customers alike "to help me know or do whatever it takes to live here."
Newspapers must do that by using all the tools available from social networking, databases, localized wikipedia, "knowledge repositories," and more.
For all the businesses in the market, advertisers or not, the job newspapers must "own" is "help me connect with anyone who lives here, in the most effective way possible."
"Underlying these strategies is an important realization: To engage more consumers and win more business customers, we can't just sell the old products harder," the report says. "We have to identify new jobs among consumers and businesses, and create the products required to fulfill them. That's the key to creating new revenue streams.
For good2gether? Our timing, quite literally, could not be more perfect.