Newspaper print ad revenue is declining (quickly). Online is increasing (not quickly enough). We can help. Our Do Good Channels are sponsored. That generates new revenue for the newspaper. Provides an incredible service for their readers (who'd like to do good). And unlocks the huge numbers of monthly unique visitors to newspaper web sites for the benefit of nonprofits and it makes the service free to the nonprofits.
A note - the photo galleries are largely filled with photos of nonprofit events and get tens of millions of monthly page views.
Notice on the left rail towards the top - they've integrated the 'DO SOMETHING GOOD' widget.
Users can select a cause category and/or a way to participate and/or a search term to find the right cause engagement for them.
Boston.com gets over 4M monthly unique visitors. Over 150M monthly page views. If you're a nonprofit in Boston or, for that matter, in New England you can't afford not to be in good2gether. Sign up here today!
Widely reported in multiple places – here's the update on the state of the newspaper advertising business from Silicon Alley Insider:
Newspaper print ad revenues dropped 9.4% in 2007 to $42 billion, the worst one-year drop in more than 50 years. That's according to the Newspaper Association of America, which started keeping track in 1950.
This is usually the point in one of these items where we insert a silver lining, in the form of rising online revenues. Unfortunately, that's slowing for newspapers, too. Online ad revenue grew 18.8% in 2007 to $3.2 billion. That's down from 31% growth in the each of the prior two years.
Total revenue in 2007--including online revenue--dropped 7.9% to $45.3 billion. Not helping: classified ad revenue dropped 16.5% to $14.1 billion. Thanks, Craig!
good2gether overview: we deliver new hyper-local content – information on nonprofits – in a hosted Web 2.0 platform that can be monetized through advertising and sponsorships…so the good news is that we bring a brand new revenue stream to our newspaper partners. And that explains why we're getting the traction we're getting.
"We see plenty of evidence -- both anecdotal and statistical -- that MySpace's growth is sputtering. But it's good to remember that slowing or no, News Corp.'s social network is still ginormous. In February, for instance, MySpace rounded up 68 million uniques, or 2x Facebook's traffic, according to comScore."
Interactive advertising in the U.S. will grow from $22.5 billion in revenues in 2007 to $62.4 billion by 2012, according to "The Kelsey Group's Annual Forecast (2007-2012): Outlook for Directional and Interactive Advertising," released today.
Kelsey analysts expect the U.S. market to see 22.6 percent compound annual growth rate for interactive advertising, including search, local search, display advertising, online classifieds and other interactive ad products.
The report also predicts global interactive ad revenues will reach $147 billion U.S. by 2012, up from $45 billion U.S. in 2007, rising at a compound annual growth rate of 23.4 percent. Interactive advertising grew in the global market from 6.1 percent in 2006 to 7.4 percent in 2007. Kelsey analysts predict interactive's share of global ad spending will grow by 23 percent and eventually reach 21 percent of the total ad spend by 2012. The report states that the overall worldwide advertising market grew to over $600 billion U.S. in 2007, and is expected to continue growing to $707 billion in five years.
Matt Booth, SVP interactive local media for Kelsey, also predicted a boom in the number of companies that will try to take advantage of the increase of interactive marketing's percentage of the global advertising budget.
"Growing from 7.1 percent to 21 percent is a lot. We're saying that there will be a big shift to digital advertising markets," he said. "The global shift to digital products will be the most interesting and we'll see what kind of global company start-ups will go after that acceleration of dollars moving to digital products."
The growth of online advertising will come at the expense of print and newspaper advertising, which has been an ongoing trend, according to Booth.
"Globally the print newspaper business will decline... 5.8 percent per year across the board. Most of the growth in digital is going to come from print decline," said Booth. "[Particularly] Yellow Pages print declines, which are smaller, and newspapers which make the largest share drop in our forecast."
good2gether comment: we're all about online advertising, it's the core of our business. So this report from The Kelsey Group his is good news for us.
Newspapers have been attracting larger audiences with their websites, partly compensating for the decreased readership of their print editions, according to a new report from Scarborough Research. The analysis of data from 88 newspapers in the top 50 local markets August 2004-March 2007 showed web site growth making up for print losses by 28 percent. Interviews with newspaper executives brought out several common themes among successful news sites, including local coverage, unique and interactive content such as blogs, videos and podcasts, and cross-promotion. Among the highlights:
Online audience has grown 14 percent, making up print audience losses by 28 percent.
Readers aged 18-34 who view only the online editions increased 21 percent.
Online readers are increasingly wealthy and educated; readership among adults with annual household incomes of $75k increased 33 percent.
Readership among adults with a college degree or higher increased by 16 percent.
The full report isn't available online but the release has some details.
good2gether comment: Given the service we provide to newspapers, this is terrific stuff.