good2gether media lounge

Wanna know more about good2gether? Listen to Jane.

This is Jane

View more presentations from Marta Kagan.

Wanna know about good2gether? Listen to Jane.

This is Jane

View more presentations from Marta Kagan.

This is Jane. Learn all about good2gether.

This is Jane
From: good2gether, 4 months ago

This is Jane

View SlideShare presentation or Upload your own. (tags: activism philanthropy)

Jane's nonprofit needs donors, advocates and volunteers. See how she's using the Web to reach millions of them... without spending a dime.

SlideShare Link

This is Jane. Let her tell you about good2gether.

This is Jane
From: good2gether, 4 months ago

This is Jane

View SlideShare presentation or Upload your own. (tags: activism philanthropy)

Jane's nonprofit needs donors, advocates and volunteers. See how she's using the Web to reach millions of them... without spending a dime.

SlideShare Link

77% of Americans consider companies' commitments to social issues

In case you didn't get the memo, it's not just consumers that care about Corporate Social Responsibility and Corporate Philanthropy. Seems employees and investors have some strong opinions as well.

According to Cause Surveys conducted last year by Cone Inc.,  and PR Week, Americans don't just care about a company's commitment to charity... they care A LOT:

• 85% would consider switching to another company’s products or services because of a company’s negative corporate responsibility practices.
• 79% would refuse to invest in a company’s stock.
  
• 77% would refuse to work at a company.
  
• 66% would boycott a company’s products or services.

Luckily, Do Good Channels make it possible for good corporate citizens to get the word out. Which is important because 88% of Americans want to hear more from companies about their cause efforts.

Still haven't seen a Do Good Channel? Check out any of the first three that have launched:

1. Boston Globe Media >>
2. San Francisco Chronicle >>
3. Atlanta Journal Constitution >>

Greg's Blog is #2!!!

One of our favorite nonprofit tech blogs, aptly titled "Non-Profit Tech Blog" (written by Alan Benamer, Executive Director for socialmarkets) has included CEO Greg McHale's blog in it's list of Top 5 Nonprofit Tech Vendor Blogs. Better still, Alan ranked us #2!

Our fav excerpt from Alan's post?

"It’s both a smart marketing move and a template for would-be nonprofit tech entrepreneurs."

Thanks, Alan!

Gen Y is the Demographic time bomb waiting to explode in the nonprofit world.

Part 2 of Miriam Kagan's blog post about good2gether includes this little gem: "We [Millennials] are coming, we are interested in Do Gooding, but we are not going to go out of our way to find you."

We like to think we've figured out a way to find Millennials, and make it really hard for them not to do good—by putting the opportunities virtually everywhere.

Read the full post here >> 

Gen Y Giving & The Abandoned Do Good Principle

Miriam Kagan of GenerationYGive.com posted the first of a two part commentary last week about her conversation with good2gether's CEO, Greg McHale. Kagan says that good2gether “is definitely something I will be keeping a real close eye on from now and am eager to see what happens with ."

Read the full post here >>

Welcome!

Still a work-in-progress, the good2gether media lounge is intended to support our friends in the media, particularly those covering (or interested in covering) the intersection of technology, philanthropy, and cause marketing. While we complete "construction" of this site, feel free to post a comment or ask a question. We'd love to know what YOU want to know more about. Until then, poke around & let us know what you think.